Our Journey in the Middle East

The Group's relationship with the Middle East dates back to when the first Beetle was sold here many years ago.


In 2005, the Group confirmed its commitment to its customers and partners in the region with the opening of the Audi Volkswagen Middle East Regional Office based in Dubai overseeing 11 markets namely the UAE, Oman, Saudi Arabia, Kuwait, Bahrain, Qatar, Jordan, Lebanon, Iraq, Yemen and Syria. This initiative has allowed the brands to introduce their heritage, engineering strengths, technologies and a wider variety of high quality Audi and Volkswagen models to the region.

The company embraces a multicultural environment with employees from over 40 different nationalities, all committed to bringing the best products and services to the region. Our dedication to customer centricity is paramount; this focus further exemplified with a regional training center, parts center and grand establishments such as the world's largest Audi service station and Audi terminal (Dubai) and the upcoming largest Volkswagen showroom in the world in Kuwait.