Our Brands

The Audi tradition in car and engine manufacturing goes back as far as the nineteenth century.

A many-sided, eventful history

Since 1909 and its creation by the German engineer August Horch, Audi has not ceased to offer its version of innovation while serving its clientele.

Today, the brand aims to provide a seamless digital experience, develop smart technologies, and now more than ever, will position itself as a key player in clean mobility.

Vorsprung durch Technik

August Horch's signature means 'The advance through technology' and perfectly sums up the spirit of the brand - always innovating to be ahead of its time.

The Audi brand has always remained clearly identifiable as who they are and has long been one of the most successful car manufacturers in the premium and supercar segment.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A3, S3 and RS 3 Sedan, RS 3 Sportback, A4, the A5 and S5 Coupe, Sportback, Cabriolet and RS 5 Coupé, the A6, S6 & RS 6 performance, A7, S7 and RS 7 performance, A8 L & S8 plus, the Audi Q2, Q3, RS Q3 performance, Q5, SQ5 Q7 and Q8, the Audi TT Coupe/Roadster, TTS Coupé and TT RS Coupé, the Audi R8 Coupé and R8 Spyder as well as R8 V10 plus.

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Since 1930 and the release of the Coccinelle, Volkswagen has built its legend on cars that are out of the ordinary.

The Volkswagen brand is one of the world's most successful volume carmakers.

The Group's core brand maintains facilities in 14 countries, where it produces vehicles for customers in more than 150 nations. In 2017, the Volkswagen brand delivered 6.23 million vehicles.

Technology for everyone

Volkswagen arrived in the Middle East and Levant over half a century ago with the delivery of its first car - the much loved and iconic Beetle. Since then, thanks to a responsible, innovative and valuable brand promise, our brand has grown exponentially, allowing us to offer Volkswagen enthusiasts in the region a range of products from Europe's largest car manufacturer - all promising unrivalled German-engineering, innovative design and affordability.

In 2005, Volkswagen confirmed its commitment to customers and retail partners in the Middle East by establishing a regional office in Dubai, overseeing 11 markets and enabling the brand to introduce a wider variety of Volkswagen models to the market.

Following the opening of its headquarters, Volkswagen Middle East has introduced several initiatives to enhance the brand's position in the region and to ensure the people of the Middle East remain as passionate about our cars and Service Excellence as we are. These initiatives include the creation of 10,000 square meter, state-of-the-art Middle East Parts Center which has enabled shorter lead times for Volkswagen Genuine Parts and accessories, and the development of a Regional Service Competence and Training Center to provide international training for personnel - ensuring our factory-trained techs know your Volkswagen inside out.

They conclude the incorporation of business initiatives that meet our long-term commitment - to deliver the highest level of customer service in sales and after sales for customers in the region, guaranteeing Volkswagen Service Excellence is delivered to each and every customer.

Moving forward, Volkswagen Middle East continues to invest heavily in the expansion of its retail network with new world-class showrooms and service centers opening across the entire region, ensuring Volkswagen enthusiasts have access to more customer touch points than ever before.

Volkswagen is committed to sustainable growth throughout the Middle East. We have laid our foundations, reinforced our position and created strong and trusted relationships with our customers and retail partners alike. Volkswagen Middle East looks to contribute to the brand's global vision of becoming the most innovative volume manufacturer in the Middle East.

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Our Group Services division has 3 departments that focus on delivering comprehensive services to the individual brands and the Company as a whole.

Finance

The Group Finance team is responsible for maintaining the financial health of our organization. The stability provided by them drives the operational excellence and future viability of the brands and their partners. This team is an integral unit that safeguards profitability, manages procurement processes and our suppliers. Furthermore, it also offers logistical support and provides the company with a variety of reliable IT services and related infrastructure.

Group After sales

The Group Aftersales team is centered around the needs of our customers and are involved in many activities that look after customer care, satisfaction, retention and conflict resolution. Apart from that, they are responsible for a variety of functions such as customer surveys, parts supply, warehousing, warranty management and training. This team also oversees our in-house call center, which is our direct channel for customer communication.

HR

The Group HR team is the custodian of our most vital resource – our people. We believe that our employees are our organization, and their happiness and satisfaction is crucial to our success. With a focused vision to be the 'Employer of Choice' and a people-first attitude, this team looks after the recruitment, training, development and management of employees hailing from over 30 different countries.

Above all, the Group HR team lives and breathes our core values.

  • We are employee focus.
  • We champion development through equal opportunities.
  • We cultivate an environment of empowerment and engagement.
  • We embrace diversity, transparency and innovation across our organization.
  • We listen, find solutions and serve for one common goal the satisfaction and retention of our most valuable assets our employees.


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